P.O. Box 15004

Fresno, CA 93702

(559) 349-5063

info@espigarecords.com

Espiga’s Seal

When founding Espiga Records and Publishing, Ruben and Salomon had in mind creating a dynamic and multidimensional company with the capacity to produce multiple goods and products from one source – their original works of arts. To capture, harness, and represent this organizational capacity metaphorically and graphically, Ruben and Salomon drew upon the ability of wheat to produce multiple wholesome consumer goods.

Upon conveying this concept graphically, Ruben, the artist and graphic designer, drafted various company seals utilizing stems of wheat. To represent the recording function of Espiga, Ruben created a circle to symbolize a CD with two stems of wheat within the circle in a crescent shape to represent metaphorically the capacity of wheat and Espiga to produce multiple consumer goods, Ruben placed the “E” of Espiga in the center with the remaining letters extending outward from the center to represent their goods extending to consumers and the market place. The white portions within the circle and its core are a metaphor of the fertile land that is used to plant, grow, and harvest wheat. For Ruben and Salomon, the white portion within the circle represents them – the fertile land that produces their literary, musical, and photographic works of arts.

Ruben and Salomon chose Espiga, the Spanish translation of a stem of wheat, to name their company for three reasons: (1) to honor their mother, Maria Dolores Alcocer Belman, who emigrated from Mexico upon completing her theological studies, who gave birth to Ruben and Salomon in California in addition to their older brother and two younger sisters, and who became a US citizen; (2) to honor their first language learned, spoken, read, and written, Spanish, despite being born in California; and (3) to reflect their Judeo-Christian upbringing.

Ruben’s graphic metaphor of Espiga Records and Publishing succinctly captures and symbolizes the company’s mission, spirit and purpose. As a stand alone piece of commercial art, it is an original work of art created by Ruben Alcocer Guajardo.